The ancient tradition of winegrowing in Val Venosta began before the Romans, was further developed in the Middle Ages by the monks, and experienced a contemporary revival that started in the 1970s. Today, members of the Val Venosta winegrowing association include professional
wineries as well as the smallest amateur
wine makers, who all cultivate the vineyards on the labour-intensive terraces on Monte Sole with great commitment.
Since 1995 Val Venosta has been a DOC-zone (denomination of controlled origin). The local restaurants and hotels are dedicated partners of the winegrowers and take great pride in serving the local wines.
Speciality weeks and joint activities form the ideal symbiosis of winegrowing and gastronomy.