The ancient tradition of winegrowing in Val Venosta began before the Romans, was further developed in the Middle Ages by the monks, and experienced a contemporary revival that started in the 1970s. Today, members of the Val Venosta winegrowing association include professional wineries
as well as the smallest amateur
wine makers, who all cultivate the vineyards on the labour-intensive terraces on Monte Sole with great commitment.
Since 1995 Val Venosta has been a DOC-zone (denomination of controlled origin). The inns and hotels in the area are the best partners of the winegrowers and
are committed to offering the local wines. Speciality weeks
and joint activities form the ideal symbiosis of winegrowing and gastronomy.