Medieval Juval Castle is situated on a prehistoric place of worship at the entrance to the pristine Schnalstal valley. The castle was built around 1278 by Hugo von Montalban. In 1540, Juval Castle changed ownership and reached its heyday in those years. In 1913, the Dutch Colonial William Rowland turned up at the dilapidated castle and had it professionally restored.

Since 1983 Juval Castle has been the residence of extreme mountaineer Reinhold Messner and has turned Juval Castle into the main site of the MMM Messner Mountain Museum. The castle contains an extensive Tibetan collection as well as the Mountain Gallery and the ethnic mask collection with exhibits from five continents.

Juval Castle also boasts some Renaissance-era frescoes that can be visited. Alpine fauna can sometimes be spotted wandering about in the castle grounds and there is also a farm with its own vineyards and a winery. The attached winery Unterortl, the organic farm Oberortl, and the Schlosswirt revitalize these small-scale cultural landscape in Lower Venosta Valley.