Once known as the Granary of Tyrol, the Venosta Valley in South Tyrol is still characterized by its agriculture. In the lower Venosta Valley, grapes and apples as well as chestnuts and asparagus determine the cultivated landscape. The areas in Upper Venosta Valley, up to more than 1,000 m above sea level, have the highest orchards of the entire region, alongside grain fields.

The cultivation of fruit and vineyards characterize the valleys of South Tyrol. The local vineyards and apple orchards stretch across the entire Venosta Valley. Apricots, nuts, figs and pears such as the sweet Pala pear also grow on the loose and dry soil between Malles/Mals and Silandro/Schlanders. The micro-climate of Venosta Valley, with its sunny days and cool, windy nights, ensures the slow ripening of fruit and grapes. The highest cultivation areas in the country sit at a altitude of more than 1,000 m.

The Venosta Valley strawberries are also very valued. The berries from the high alpine Val Martello are particularly rich in aroma and taste. The cultivation areas are situated at different altitudes and allow for varied and large harvests.