Agriculture in South Tyrol is connected to fruit cultivation and the making of wine. The moderate climate of the South Tyrolean valleys offers ideal conditions. At an altitude of over 1,000 m, the Venosta Valley has the highest situated wine growing areas in Italy. Older local wine varieties such as "Fraueler" and "Vernatsch" are still popular, but there are also award-winning Rieslings, aromatic Sauvignon Blanc, Pinot Blanc and Gewurztraminer.

Other outstanding regional products of the Venosta Valley include the Pala pear and the Venosta Valley apricot. The particular micro-climate and altitude slow down the maturation process and give the fruit a unique aroma. The berries of Venosta Valley are also of high quality, in particular the late-maturing strawberries from the high-Alpine area of Val Martello.