Traditions and lively customs and traditions complement a pioneering spirit and innovation very well. Venosta Valley is the best proof of this. Customs of pagan origin – originally Christianized and in this manner conserved – are cultivated in the Vinschgau through the present day. There are fascinating local winter customs like the Zussl race in Prad/Prato and the unspoilt Klosn in Stilfs/Stelvio. In addition, there are attractive markets and Christmas markets full of atmosphere like the Advent in Glorenza/Glurns in the mediaeval village on the Adige river or the Val Martello Christmas market at more than 2000 metres above sea level.

In mid-June the Sacred Heart of Jesus fires on the mountains attract many onlookers from far and near; in the fall attractions include traditional markets like the Sealamorkt in Glorenza on All Souls’ Day or the Gollimorkt in Malles/Mals, where primarily top-quality products from local alpine farming are on offer.