The Upper Venosta Valley is a rural area with high-quality agricultural products. The farmers are totally in harmony with the rhythm of the seasons. The guided tours to the individual farms are instructive, presenting a different range of products depending on the seasons, with producers often inviting guests to taste their products.

The small enterprises and direct marketers produce natural marmalades, fruit juices, pickled specialties, dairy products, pasture cheese, typical bread, Speck and sausages, as well as spicy mountain-herb teas, wines and pure fruit distillates.