The cultivation of grain was a central part of the agriculture in the Upper Venosta Valley, and gave to the valley the nickname "the Granary of Tyrol"
. During the 20th century it was replaced by the lucrative fruit-growing industry and only during the last decade, the demand for grain has increased and cultivating it has again become economically viable.
Today, the original local bread types
are made from traditional grains, and the cultivation of rye, wheat, spelt as well as buckwheat, which is very popular in the local cuisine, is again on the rise. One of the customers for local grain in the Upper Venosta Valley is PUNI
, the first and only Italian Whisky distillery
, based in Glorenza/Glurns