In the year 2010, representatives of the innovative art and music scene of the Upper Venosta Valley joined forces and founded the M10 association based in Malles/Mals. The association coordinated the activities of individual artists and organizes events which always generate considerable public interest.

M10 strives to create a broader awareness for contemporary art and music with its cultural events, by organizing exhibitions and concerts in unusual places such as abandoned worker residences or old guesthouses.