Due to its location in a trans-Alpine region, the Upper Venosta Valley has long experienced large-scale trade fairs, which are part of a centuries-long unbroken tradition. In 1642, Claudia de Medici bestowed Malles/Mals
not only with its coat of arms but also granted the market rights for two annual fairs that continue up to the present day. These are the Georgi Market
and the Golli Market
, in commemoration of the Saint Gallus.
The major settlements host not only the weekly fairs and farmers markets, but also traditional markets where local produce and hand-made products are on offer. In the picturesque medieval town of Glorenza/Glurns
, the Sealamarkt (All-Saints-Market)
takes place on 2nd
November. Following the Golli Market in Malles, late in November, there is the Katharina Market of Sluderno/Schluderns
with its colourful mix of goods and seasonal culinary products and live music. In fact, these events are more like festivals and perform the function of social gatherings, which have taken place over the centuries.