The extremely pure marble of Lasa/Laas and Covelano/Göflan is rightly regarded as the cultural ambassador of Venosta Valley region. Even in ancient times the hard, resiliant Lasa marble was used for the milestones on the Roman Road Via Claudia Augusta. In recent times, the marble seam was rediscovered. As a testimonial to its importance, buildings and monuments around the world had been built with it. It now also adorns the new Ground Zero subway station in New York City.

But Lasa was not only the place of the quarry, but also of the stone processing. Thus, the marble village has had a long history as an artisan village. Additionally, the Johannes Steinhäuser School for Stonecarving, where sculptors and masons were and are still trained, also contributed to its fame.