The cultivation of grain was once a central part of agriculture in the Upper Venosta Valley, and gave to the valley the nickname "the Granary of Tyrol"
. In the 20th century, fruit-growing replaced the cultivation of grain. However, due to the high demand for organic food in recent decades the local grain has gained new importance.
Today, the original Vinschger Paarl
(typical pair-bread), made from local grain, can be found again. This renaissance of natural foods has encouraged the farmers again to grow wheat, rye, buckwheat and spelt. Venosta Valley rye was once exported everywhere in Europe, but today it is buckwheat which is used most in South Tyrol's kitchens.
One of the main buyers of Venosta Valley grain is PUNI, Italy's first and only whisky distillery,
which is located in Glorenza/Glurns.