Venosta Valley is the largest dry valley in the Alps, with less than 500 mm of rainfall per year and being characterized by sunny days and cool winds at night. The altitude of the growing areas of up to 1100m provide to apples their excellent taste, due to the long ripening times.

It is ancient received wisdom that apples promote good health, and new positive properties have been discovered recently, such as the sun protection effect due to valuable carotenoids. There are 2000 local farming families who work in the apple orchards and produce more than 200,000 tons of apples every year.